New York
169 Madison Ave, Suite 15860New York, NY 10016Our New York base serves agencies, professional firms, and nonprofits across the five boroughs and the wider Northeast.
About ProfitLine
The next generation of outsourced accounting departments.
ProfitLine provides bookkeeping, accounting, and back-office services to small businesses and nonprofit organizations across the United States, working through best-in-class cloud applications.
Dianna O’Doherty
Chief Executive Officer
Leadership
A conviction that shapes every engagement.
Managers make better decisions when their organization's books are in order and its financial processes are robust. Everything ProfitLine does starts there.
Dianna leads ProfitLine as CEO, and the standard she sets is visible in how engagements run: accurate records maintained on a schedule, responsive communication when a question can’t wait, and reporting that answers a real operating question rather than restating the general ledger.
Clients describe the team as knowledgeable well beyond accounting, responsive, and genuinely invested — several have worked with ProfitLine for close to a decade. That longevity is the outcome the firm optimizes for.
The team spans accounting managers, client accountants, accounting assistants, and office operations, so no client depends on a single person to keep their books moving.
How we work
A repeatable operating model, not a bundle of tasks.
01
Build the Foundation
We clean up historical records, reconcile every account, organize the supporting schedules, improve the chart of accounts, and connect your cloud-based systems so the data has somewhere reliable to live.
- — Catch-up and cleanup
- — Account reconciliation
- — Chart of accounts redesign
- — Cloud system connections
02
Run the Operation
Your day-to-day finance function runs on our side: bookkeeping, invoicing, receivables, payables, reimbursements, reporting, HR support, and the recurring compliance workflows that otherwise slip.
- — Bookkeeping and invoicing
- — Receivables and payables
- — Expense reimbursements
- — HR and payroll support
03
Make Better Decisions
Timely reports land on a schedule you can plan around — with project or program visibility, cash-flow clarity, and the context leadership needs to act rather than interpret.
- — Monthly reporting package
- — Project and program visibility
- — Cash-flow clarity
- — Budget and forecast support
The team
Fifteen people who know your file.
Every client is supported by a named accounting manager and a client accountant, with office operations keeping the schedule on track.
Morgan
Office Manager
Amanda
Dir of Acctg Ops & Acctg Mgr
Lee
Accounting Manager
Shifa
Accounting Manager
Paul
Accounting Manager
Alenda
Client Accountant
Offices
New York and Miami Beach. Clients nationwide.
Miami Beach
100 Meridian Ave, Unit 234Miami Beach, FL 33139Our Miami Beach office supports South Florida clients and gives our nationwide team a second time-zone-friendly hub.
Start here
Tell us how your finance function runs today. We’ll show you what it could look like.
A short assessment gives us enough to prepare a real conversation — organization type, team size, current platform, and where the process breaks down.